Smart Toys and Games introduces new Counting Sheep game – Toy World Magazine | The business magazine with a passion for toysToy World Magazine

Hitting shelves later this month, players of Counting Sheep will try to herd the flock of sheep to the correct positions across 60 challenges. 

This spring marks the arrival of Smart Toys and Games‘ brand-new one player puzzle game, Counting Sheep.

Already an award winner, Counting Sheep is set to be a hit when it arrives on shelves this March. Predicted to become one of Smart Toys and Games’ best-sellers, the game was selected as one of Toy Fair’s prestigious Hero Toy winners for 2025 in January.

To play, players aged seven and above must herd the flock of sheep to the correct positions. Puzzlers will progress through the 60 challenges, which become increasingly more difficult as the game goes on.

Easy to carry and play on the go, the product includes a compact game board with lid, seven transparent puzzle pieces with 12 sheep and one ram, one puzzle piece with a sheep shed, challenge booklet and solutions, as well as the game rules to get started right away.

Commenting on the launch of Counting Sheep, Karen Clarke, UK Brand director at Smart Toys and Games, said: “We are so excited to announce the arrival of Counting Sheep. Having already won the Hero Toy Award at London Toy Fair, we are confident both children and adults will love playing this game. Our compact puzzle games are such a wonderful part of our portfolio here at Smart and I am always thrilled to see the new themes every year – the possibilities are endless. Counting Sheep is a really fun game and makes a wonderful gift for everyone who loves to puzzle.”

The winners of the Hero Toy Awards 2025 were selected from over 300 entries, making this accolade a real coup for SmartGames, especially as this is the second year in a row the brand has picked up one of these coveted awards.

For order enquiries, Smart Toys and Games can be contacted on 01903 885 669 or at uk@smart.be.