See 24 Toys, Games That Influencers Love for the Summer

May 22, 2025
Posted by rgrove@shaw.ca

Hundreds of digital content creators and influencers were invited to vote on products submitted by brands this spring as part of the list.

From road trip-ready games to screen-free boredom busters and toys perfect for backyard adventures, the Toy Association has named 24 kid-friendly products to its Best of Spring & Summer 2025 Influencer Choice List. Powered by Clamour, the annual list was voted on by toy and family influencers.

“The Best of Spring & Summer 2025 Influencer Choice List is filled with toys and games to fit every age, interest and the wide range of play experiences that today’s families are craving — from open-ended creativity to unplugged fun in the sun,” said Kristin Morency Goldman, senior director of strategic communications at the Toy Association. “With kids heading outdoors, on vacation and into long summer days, these picks deliver the perfect mix of play value and trusted products content creators are loving right now.”

Hundreds of digital content creators and influencers in the Clamour network were invited to vote on products submitted by toy brands this spring as part of the list. Influencers were required to have at least one million monthly views on their main platform and a social reach of more than half a million followers. They reviewed product details, photos and/or physical samples before voting for their favorites.

“Digital creators have become an essential part of how families find and connect with great products,” said Victoria Fener, chief operating officer of Clamour. “Our list brings together the best of both worlds: the top toy picks from esteemed influencers and reliable brands that parents can trust to bring their kids endless fun all summer long.”

The Best of Spring & Summer 2025 Influencer Choice List, listed below in alphabetical order by product name, includes the following: